Bacardi highlights that CONGA is coming in its latest ad, part of the “Conga Feat. You” campaign.
The rum maker, which gave fans a chance to be featured in the music video for the remake of Gloria Estefan’s 1985 hit single “Conga”, by asking them to submit their entry videos between November 20, 2020 and December 13, 2020, will officially launch the final cut as a TV spot on January 28. The ad will air during the Grammy Award and will also run across social and digital channels, throughout February.
The Conga remix was made Meek Mill, Leslie Grace and producer Boi-1da. The latter chose which submissions will appear in the music video.
Bacardi has also enlisted model Jasmine Sanders, street-dance performer Lil Buck and singer, dancer and TV judge Alesha Dixon to encourage people to participate in the “Conga Feat. You” campaign.