Zillow aims to inspire people to consider a change in one of its latest ads, titled “Ready for a Change”.
The ad, created in partnership with advertising firm FIG, takes viewers on a ride along a street, where each house is specific to a different geographical region, has a different architectural style, and represents diverse lifestyles, tastes and locations.
“When you’re ready for a change, we’re ready to help” an onscreen line reads at the end of the commercial, which is scored by “Place To Be” by Malvina Reynolds.
In another ad, promoting its mobile app, which is “America’s #1 most downloaded real estate app,” Zillow highlights that, if you’re searching for a home, Zillow has the most listings of any online real estate site, so you can have more options to choose from, and details you won’t find anywhere else.
Zillow is known for having tugged at people’s heartstrings with its commercials, in the past. In 2018, actor Ben Bode played a man who bought his childhood home after waiting for a long time for it to go on sale on the Zillow app, and in 2017, the “Stars” ad featured a single father who bought a new home closer to his son’s grandparents.
The kid, watching the stars through the skylight window of his new room, says “Good night, mom!”.