European online fashion retailer Zalando continues its Christmas 2020 campaign with a new instalment.
The spot, titled “Good Times Unwrapped,” celebrates all the precious moments yet to be shared with luxurious beauty gifts from ESTÉE LAUDER that make them even more special, and features a diverse cast, including a ballet dancer, an old lady dressed in satin, a mother and her young son, using exquisite make-up shades, indulgent skincare and more from ESTÉE LAUDER.
Serving as soundtrack is a rendition of Omnia Vincit Amor (Latin for “Love conquers all”).
The retailer’s main Christmas spot celebrates “the hug as a universal symbol of human connection” and “as a symbol of hope, optimism and solidarity” by featuring a diverse cast of people of different ages, nationalities, and walks of life hugging each other and delivering a heartwarming message, reminding us how much a hug means and encouraging s that “We will hug again”.
The song used in the respective commercial is Frank Ocean’s 2016 single “Godspeed”, from his second studio album, “Blonde”.