Valentino has released a new ad that announces Zendaya as its new brand ambassador.
The 24-year old actress is featured wearing various breezy dresses, one white and another one black, and posing with the brand’s new Roman stud nappa chain bag, which is in a circle drawn with chalk.
The soundtrack is provided by Labrinth’s No Ordinary which is his first 2020 single and the first outing since his 2019 second album “Imagination & the Misfit Kid”.
Creative director Pierpaolo Piccioli explained in a statement “The reason why we chose Zendaya as the new face for Valentino is because she perfectly embodies and represents what Valentino is and stands for, today. She is a powerful and fierce young woman that uses her talent and her work to express herself, her values and her generation as well.” The designer has also described as a “natural representative of his contemporary concept of romanticism.”
The actress’s partnership with the Italian fashion house has also been announced with two glossy new images of her barefoot and in breezy dresses, posing with the brand’s new Roman stud nappa chain bag.
Zendaya, who won an Emmy, this year, for her performance as Rue in HBO Max’ hit series Euphoria, making history as the youngest person to win Outstanding Lead Actress in a Drama, is no stranger to advertising as she is also brand ambassador for Lancôme and Bulgari, and designed a collection with Tommy Hilfiger.