Streaming service Pandora advertises its Holiday Hits Radio in a new commercial.
The spot features a young man (played by LA-based comedian Ron G), who got dressed up for his family holiday party by pairing a shiny sequin blazer and bowtie with pajamas and bunny slippers because “holiday hits different”and his party is on Zoom. The house is all decked with Christmas lights and he takes his seat at the gathering, together with his dad, aunt Carol, cousin Emily, uncle Ray, Kush, and aunt Sia, who is played by none other than famous musician Sia Furler, whose 2017 single Santa’s Coming for Us (included on her eighth studio album, “Everyday Is Christmas”) serves as soundtrack.
The voiceover says that “holiday hits different this year” and urges viewers to hit the right mood with Holiday Hits Radio, on Pandora, now with all-new Seasonal Modes.
Holiday Hits Radio, along with Christmas Radio, is one of Pandora’s most popular holiday stations. The streamer has also entered into an agreement with Lifetime Movie Club to offer an exclusive playlist hosted by Kelly Rowland, and an extended 3-month free trial of Lifetime Movie Club for commercial-free holiday movies.