Oral-B advertises its Oral-B iO Series 8 Electric Toothbrush in a new spot that runs in the UK.
The video opens with the accessories the toothbrush comes with, namely travel case and travel refill holder, and showcases the toothbrush, which is available in 3 colors – Violet Ametrine, White Alabaster, and Black Onyx.
The Oral-B iO Series 8 features an interactive color display, magnetic charger (and a 3-hour quick charge), brushing that surprinses and delights thanks to its smart pressure sensor, which becomes red when brushing is too hard, white and brushing is too soft, and green when brushing is just right.
Introduced as “the world’s most innovative clean,” this toothbrush has a dentist-inspired round brush head with twisted bristles and also features 6 smart modes – Daily Clean, Sensitive, Gum Care, Intense, Super Sensitive, and Whiten. With the Oral B app you can track your progress, the areas where you are brushing and make sure, thanks to the A.I. guidance, that you don’t miss any zone and that you also brush for the dentist-recommended 2 minutes, thanks to the visible timer.
The song used in the advert is the 2010 single “Glitter” by Austin-based American music duo Ghostland Observatory, from their “Codename: Rondo” album. The track is available for purchase on Amazon for $0.99.
The Oral-B iO Series 8 Electric Toothbrush is also available on Amazon in all the three color options at prices starting from $169.99 for the Black Onyx version with two brush heads and $199.99 for the Violet Ametrine version with 3 brush heads.