Whisky brand Glenmorangie promotes its Highland single malt Glenmorangie Original scotch whisky in a new ad, part of a campaign created by DDB Paris.
The spot includes colorful scenes, inspired by Glenmorangie’s signature orange color, that contain playful visual clues to the brand, including anagrams of Glenmorangie, A Ginger Lemon, in the train and, Mango Reeling, as a neon, as well as tributes to its spirit animal, the giraffe (the brand crafts its more delicate, fruity spirit in stills as tall as a giraffe to create more space for taste and aroma).
“We set out to showcase everyday experiences – a trip to the laundromat or a train journey – all made more wonderful, to reflect Glenmorangie’s perspective. Inspired by the brand’s signature orange colour, we decided to use colour as a metaphor to open up the whisky’s world. And of course, as a master of colour, Miles Aldridge was the obvious talent to bring our vision to life,” Alexander Kalchev, chief creative officer of DDB Paris, said in a statement. “The amazing thing about this campaign is that it’s so contrary to what we’re used to with whisky campaigns. For Glenmorangie to have the courage to take on this campaign is really refreshing,” Kalchev also said.
The soundtrack music is the 2016 single “Cold Little Heart” by Michael Kiwanuka, from his second album, Love & Hate,” which is the theme song of HBO’s hit series “Big Little Lies”. The song is available for purchase on Amazon for $1.29.
The advert ends with the tagline “It’s kind of delicious and wonderful”.
Produced at the Glenmorangie Distillery in the Scottish Highlands since 1843, the Glenmorangie single malt whisky is Scotland’s favorite malt whisky and, since 2007, it has won more gold outstanding medals at the IWSC, the international competition that rewards the best wines and spirits, than any other single malt Scotch whisky, which helped Glenmorangie become the “best awarded” single malt.