Lancôme has launched its Christmas 2020 campaign, reminding people that “Every Moment Together Is a Gift”.
The French label showcases its range of luxurious and high-performance beauty products, from fragrances to skincare and make-up, in a series of spots that carry the tagline “Every Moment Together Is a Gift”.
The spots feature the fragrances, skincare and make-up, and the Advent calendar, with a cover of “Praise You” by Fatboy Slim, performed by the Welsh singer-songwriter Hannah Grace, serving as soundtrack.
The main campaign film, set in Paris, stars Julia Roberts, a longtime brand ambassador, strolling through the city streets and spreading the glittery contents of the red gift box that she’s holding in her hands, which turns the grey city into one full of life and joy as people meet loves ones, children see their wishes come true. After one boy receives a puppy and friends reunite, Julia is shown giving her gift box to a little girl and hugging her. The protagonists are then seen admiring the Eiffel Tower filled with glittery diamonds.
At the end of the commercial, which is also scored by Hannah Grace’s version of “Praise You,” the brand’s La Vie Est Belle fragrance is showcased and viewers are informed that they can get the Lancôme Paris Holiday Beauty Box with any $42 Lancôme purchase.