Beats advertises its new Beats Flex Wireless Earphones in a new commercial featuring Naomi Osaka.
The spot, part of the brand’s “Flex That” campaign, features the young tennis player listening to music to her Beats Flex Wireless Earphones while getting ready in the locker room for a game. As she is filmed from behind walking toward the court, the message “Silence is Violence” can be read in her hair.
The song used in the ad is the 2020 single “The Parables” by Cordae, an up-and-coming songwriter in the world of Hip-Hop, who is also featured in the campaign.
The “Flex That” campaign, which promotes racial equality, also stars female rapper Flo Milli. She, along with Osaka and Cordae, are presented as “influential Black, Gen Z talent,” who – according to the brand – “continue to take a stand against racial inequality while inspiring youth around the world to bravely challenge norms, push boundaries and celebrate their identities”.
The Beats Flex headphones, featuring the W1 chip, 12 hours of battery life and a USB-C port for charging, are available in several colors, including Flame Blue, Beats Black, Smoke Gray and Yuzu Yellow, and cost $49.99.