Armani urges you to celebrate the holidays with Cate Blanchett and SÌ EAU DE PARFUM by Giorgio Armani.
The Oscar-winning actress, who is the face of Giorgio Armani’s Sì fragrance since 2013, stars in a new commercial, in which emerges from a gift box wearing a red dress. The spot opens with an advent calendar-style box featuring letters spelling out “Armani”, showcasing its Sì fragrance and Lip Maestro lipstick. In one of the shots, with her standing near the “R” letter, Blanchett sports a gold gown and holds a firework in one hand.
The soundtrack is a remix of Lesley Gore’s 1963 classic You Don’t Own Me – “You Don’t Own Me (Rainier Scott Remix)”, released in 2019.
“The film and print campaign both encapsulate the independence of spirit and sophistication that Sì has embodied since its debut in 2013,” the brand declared in a press statement.