Kay Jewelers promotes its engagement rings in a new commercial.
The spot tells the story of a young couple from the day they get engaged (the engagement ring is from Kay Jewelers and is offered by the man sitting on one knee) to the day they celebrate 50 years of marriage. Throughout the video key milestones in their life, such as the birth of their child, are marked by a piece of jewelry from Kay.
“Someday I’m going to marry you. Someday we’ll buy that little place on Ellsworth. Some days will be roughers than others. Someday, 50 years will have gone by and I’ll ask you to marry me, all over again,” the voiceover says on the 30-second ad.
Serving as soundtrack is a cover of the iconic single Time After Time, performed by Eva Cassidy.
The brand now offers its customers the chance to get discounts when they shop the Neil Lane online trunk show.
Thus, they can get the best deal with 20% off Neil Lane rings, plus an additional 10% off Neil Lane trunk show rings when they add to their shopping bag. The offer is valid now through 10/25.