SEAT urges people to “Live bolder, live better” in its latest ad, which highlights the automaker’s commitment to the mobility of the future and showcases SEAT MÓ as a new concept of mobility, the New Leon redesigned, the New Ateca and the Mii Electric (100% electric).
The 45-second spot features a diverse cast driving the above mentioned cars, while onscreen lines deliver the following message: “We are SEAT. Born under Barcelona’s sun. A place where positivity fuels possibility. Because every time the sun rises is a new chance to be better. Bolder. And to embrace the challenges of today. To help create a brighter tomorrow”.
The commercial, set to the tune of We Make It by James Hutchinson & Adele Roberts, ends with the tagline “Live bolder. Live better” flashing across the screen.