Fendi has launched a new ad campaign for its new Peekaboo bag, starring Zoey Deutch.
The campaign film features the actress and producer showcasing the bag and its interchangeable inside pockets (one customized in smooth leather, another in precious skin, and another one personalized with her initials) on set.
The soundtrack music is the 2014 single I See You by English rock band The Horrors, from their fourth studio album, “Luminous”. The song is available for purchase on Amazon for $1.29.
Fendi’s updated Peekaboo bag, which was unveiled at the Fendi Fall/Winter 2020 – 2021 Collection last February, is available for purchase on Fendi’s website.
In a Q&A session which was released by the fashion brand, Deutch talked, among others, about the day the campaign was filmed and said “It was one of my favorite shooting days ever.” “There was a lot to get done in a short time but everyone was in such a great mood. Good people, great energy, and amazing bags… what could be better?”.