Dell has launched a new ad campaign for its XPS 13 2020, which features a series of improvements.
One of the 15-second spots highlights that the XPS 13, made with woven glass fiber, is “cool to the touch… and even cooler to look at,” and ends with the tagline ““Every Little Thing Is Everything” flashing across the screen.
The soundtrack music is “Thing of Beauty” by Danger Twins.
The XPS 13 features Intel’s latest 10th Gen processors, the signature InfinityEdge display with a trimmed bottom bezel, a snappy edge-to-edge keyboard and a larger touchpad. With feathery 2.8-pound aluminum construction and thin 0.58-inch edges, it also has a twin-coil hinge that makes the laptop easy to open with one hand.
The Dell XPS 13 2020 currently starts at premium $1,249, which comes with a 10th Gen Intel Core i5-1035G1 CPU, 8GB of RAM, a 256GB PCIe NVMe SSD and a 13.4-inch 1920 x 1200 display. The $1,299 model has the same specifications but with a touchscreen display. Dell typically also sells a $999 Intel Core i3 version of the XPS 13. The 4K version of the XPS 13 starts at $1,749, which boasts 3840 x 2400 touch display alongside 8GB of RAM, 256GB of SSD storage, a Core i7 CPU and Intel Iris Plus graphics. previous-gen XPS 13. That model starts at $829, and gets you a 10th Gen Core i5 processor, 4GB of RAM and a 128GB SSD.
