Chris Hemsworth takes center stage as the Man of Today in the campaign film for the new BOSS Bottled Eau de Parfum.
The Australian actor stars in a 60-second ad by award winning Director James Gray, which was shot in New York City and aims to illustrate the idea of a determined and ambitious man by showing him jogging and then putting on a suit and BOSS Bottled Eau de Parfum before heading out from his up-state apartment.
Serving as soundtrack is Imagine Dragons’ hit single Believer.
According to the brand, the latest addition to the fragrance family is created “for every man, who takes his own path to success.” Developed by master perfumer Honorine Blanc, the new BOSS Bottled Eau de Parfum combines spicy and woody notes, including vetiver, cardamom, and nutmeg.
The Thor actor announced the campaign on his Instagram, where he wrote “My team pleaded with me not to attempt the impossible: doing up my shirt-sleeve buttons without looking, while launching a thousand-yard stare. If you want a master class in that and all kinds of other crazy stuff, stay tuned for the new #Bossbottled campaign directed by James Gray”.
He first appeared in a campaign for Boss in 2017 and last year fronted Hugo Boss’ Infinite fragrance campaign.