Stella Artois urges people to let them mind wander and their spirit flow with a Stella in hand this summer.
The spot, which introduces the hashtag #thelifeartois, features cameos by Liev Schreiber, Eva Longoria and Blake Griffin living “the life Artois” with their daydream, while in the background the song Daydream by M. Ward feat. Alia Farah is playing.
The Anheuser-Busch-owned brand has also enlisted Andy Cohen earlier this summer to narrate a series of audio stories called “Daydreaming in the Life Artois” available on Youtube. Cohen reads from summer-themed stories by authors like Jennine Capó Crucet, Jen Doll, Alex Espinoza, Glen David Gold and Anu Valia, that celebrate five different cities including Chicago, Los Angeles, Miami, San Francisco and Washington, D.C.
Stella Artois has also been offering rebates of $2.50 on a six-pack, $4 on a 12-pack or $6 rebate on an 18-pack to mobile users who text the keyword “DAYDREAMS” to 404040 every week. The offer is valid through July 17.
