Aerie showcases the new OFFLINE by Aerie activewear collection in a commercial that aims to highlight that this is for your real life.
The spot features a diverse cast of women of different shapes and sizes wearing pieces from the new line-up while doing various activities outdoor, from chilling to running.
The soundtrack music is the 2018 single “Fun” by Kaskade & BROHUG & Mr. Tape feat. Madge, included on the album “Insomniac Records Presents: EDC Las Vegas 2018”.
The OFFLINE by Aerie collection includes leggings, bike shorts, bottoms, sport bras, tops, accessories and shoes.
Customers are encouraged to share their way of going offline by posting on Instagram using the hashtag #GoingOFFLINE with @Aerie.