Coca-Cola celebrates the unity it brings in a new commercial, that also makes a reference to the fact that, during lockdown, people worked on their relationships with family members.
The 90-second spot features a diverse cast of families from across the world, of all walks of life, cooking together and gathering all together around the table to enjoy a meal with Coca-Cola, while the voiceover delivers the following message: “The day the world stopped was the day we found where to go. Lost together we discovered ourselves again and we realized that the things that matter deserve time. From now, we are not going to leave anything on our plates because we’ve learned to savor the moments that were always there”.
Serving as soundtrack is the 2008 single “Sabali” by musical duo Amadou & Mariam from Mali, composed of the Bamako-born couple Amadou Bagayoko (guitar and vocals) and Mariam Doumbia (vocals). This song was placed 15 on Pitchfork Media’s Top 100 Best Tracks of 2008 and it also became the most-played French single worldwide of 2009.