Online personal finance company SoFi shows you how SoFi members get their money right in a new commercial.
The spot opens with a cast of college students revealing the student loan debt they have and continues with others sharing their experience with SoFi. A young man declares that SoFi allowed him to refinance all of his loans to one low interest rate and an affordable monthly payment. “And I just feel like there’s an end in sight now and that my debt doesn’t define me anymore,” a young woman says. Another one states that SoFi is helping her get her money right.
“Lower your interest rate. Save thousands. Pay off debt sooner.” onscreen lines read toward the end of the commercial, which also features the 2012 single “Express Yourself” by English musician Labrinth, from his debut studio album, “Electronic Earth”.
Founded in 2011 by four students who met at the Stanford Graduate School of Business, SoFi provides student loan refinancing, mortgages and personal loans. The company uses an underwriting model that examines free cash flow, professional history and education in addition to a history of responsible bill payment to evaluate its borrowers.