Fendi invites you to give your look an instant update with the new Fendi California Sky collection.
The spot follows a group of friends as they’re hanging out and having fun on a sunny day, doing all kinds of activities, including playing bowling, lounging by the pool and swimming, and more, while wearing pieces from the new fashion line-up, created in collaboration with the LA-based visual artist Joshua Vides.
The soundtrack music is “Free Angels” by The Rebels Of Tijuana.
The collection, part of the brand’s PreFall 2020 offering, which includes the Peekaboo bag, blazer and pants suite, hats, sneakers, shirts, and more, will also be available in selected boutiques from June 25th.
This isn’t Vides’ first collaboration with the Italian fashion house. He is the one who designed Fendi’s customization bar in London, in 2019, and pop-up Fendi Caffe at Harrods.