Diesel Francesca Transition Story Commercial Song

Diesel Commercial Girl Francesca - Model Harlow Monroe

Diesel has enlisted model and activist Harlow Monroe to star in its latest film, which explores trans identity.

The 90-second video, created with the advice of an Italian association called “Diversity,” which is committed to promoting social inclusion, tells the story of a young woman named Francesca, who is assigned male at birth, and transitions to being a female. Directed by Francois Rousselet, the short film tracks Francesca’s transition over time, until the day she achieves her dream of entering a nunnery. She thus swaps her DIESEL denim, which is part of her everyday clothing options, for a habit.

The soundtrack music is a cover of Nirvana’s “Where Did You Sleep Last Night”, performed by a female artist.

“I am very proud of ‘Francesca,’ and of the DIESEL values that inspired this story. When we created ‘For Successful Living’ many years ago, our thought was the same then as it is today. Individuality, pride, and the power to live as one wants is the ultimate success in life,” Diesel founder Renzo Rosso said in a press statement.

The brand will also partner with world-renowned Club Quarantine for the first 24-hour global digital party, connecting many cities around the world, and hosted on Zoom in late June, to celebrate Pride month and the launch of “Francesca” film. Its 2020 capsule collection dedicated to Pride will be available for purchase worldwide through retail, wholesale and trade channels.

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