Choice Hotels has launched a new multi-channel ad campaign to celebrate the return to travel and to remind you that, “Wherever you’re headed, Choice Hotels is there”.
Based on the outcome of a survey conducted by the U.S. Travel Association, which says that more than two-thirds of consumers miss traveling and can’t wait to hit the road, while one in four Americans are already planning a future vacation, the spot features a diverse cast of people as they are on a road trip, visiting places. Unique scenery, landscapes, architecture and other familiar destinations across the United States, as well as different hotels, including Cambria, Quality Inn and Comfort Suites, also take center stage in the 30-second commercial.
Serving as soundtrack is a cover version of Willie Nelson’s 1980 song “On The Road Again” performed by folk duo First Aid Kit, made up of sisters Johanna and Klara Söderberg.
“Many travelers are looking to reconnect with family and friends, get outdoors and enjoy our nation’s beautiful national parks, rivers, lakes and beaches, and explore other local attractions,” Patrick Pacious, president and chief executive officer, Choice Hotels, said in a press statement, adding “We also know they are looking for hotel brands they know and trust as they get back on the road, and Choice’s new ad campaign reminds our guests that we’re ready when they are to welcome them with a wide variety of hotel options, both at the right price point and located near hundreds of desirable destinations nationwide”.
The campaign, created by Choice’s creative agency-of-record, North Carolina-based McKinney, airs across national markets and a diverse range of digital channels. The lodge franchiser also encourages travelers to share their road trip adventures using the hashtag #OnTheRoadAgain across social media.