Budweiser celebrates the bars reopening in a new commercial, urging people to observe safety measures when they reunite with friends.
The spot features the iconic puppy and Clydesdales from the brand’s 2014 “Puppy Love” commercial, running to get back together, while in the background Queen’s hit single “Don’t Stop Me Now” is playing.
At the end of the ad, a door sign featuring the text “Come In We’re Open” and a bottle of Budweiser are shown.
“We can’t wait to see our buds. But when we do, let’s do it safely,” onscreen lines read at the end of the commercial.
During the lockdown period, Budweiser UK has revisited the iconic its “Whassup” adverts, using the original cast with re-recorded audio, to lead viewers to believe that they are communicating with each other from quarantine.
“Budweiser has always been a part of popular culture and this work is able to bring lightness to these challenging times in a way that only Bud can – reinforcing its role of bringing friends together, though now at a distance,” Elise Dickinson, marketing manager for Budweiser UK, said in a press statement.
The beer brand’s “Puppy Love” commercial, which went viral back in 2014, depicts the friendship between a puppy and a horse. When horses bar the puppy from leaving in a car, the humans consent to let them play together in peace.