St. George has launched a new ad campaign, which aims to highlight that brand’s people who go above and beyond.
The spot, “The Chase,” created by Saatchi & Saatchi and directed by Paul Middleditch, follows the bank’s mascot, Little Dragon, accompanying a St George employee on her quest to return to a customer the phone he had forgotten at the bank.
The woman sprints through the city streets and the park and doesn’t stop even when the rain starts pouring as she struggles to keep her eyes on the customer’s car and follow it no matter the cost. Eventually, she gets to do what she had intended, when the customer arrives at home and is about to enter his house.
The soundtrack is “The Nutcracker – Trepak” performed by Lorne Balfe, Russell Emanuel & Steve Kofsky.
Kate Kissane, St George head of marketing, said “Every time we conduct customer research one thing comes back loud and clear – what sets us apart at St George is our people. And, at St George we believe that banking is a people business so we really wanted to bring this to life in this campaign”.
The campaign also includes content for social, pre-roll, digital, OOH and in-branch.