Müller Rice Singing Bear Advert Song

Müller’s rapping bear Tasty B is back to the small screen, in a new ad, to promote the brand’s Müller Rice.

The 30-second spot features the bear showing up in a man’s office and giving him a Müller Rice, while singing, to the tune of Vanilla Ice’s all-time classic “Ice Ice Baby,” as follows:

Stop, grab your spoon and listen
It’s hunger grabbing your attention
When the rice tastes nice and creamy
With fruit that’s light and dreamy
Rice, Rice baby
It’s Müller Rice, Rice baby”.

At the end of the advert, an onscreen line informs that Müller Rice is the official rice pudding of British Athletics.

In another recent advert, starring Katarina Johnson-Thompson, the brand promoted its new Müllerlight Greek Style Luscious Lemon, which is made with real juicy lemons, has 0% added sugar and is fat-free. The English track and field athlete, who has also endorsed the Müllerlight Greek Style Natural, is not the only Müller brand ambassador. Other Müller brand ambassadors include Müller Corner brand ambassadors Dina Asher-Smith and Müller Rice
brand ambassador Adam Gemili, Kadeena Cox MBE, Andrew Pozzi, Laura Sugar, Martyn Rooney, Vanessa Wallace, Hannah Cockroft MBE, and Brian Gregan.

Müller, ranked at No.7 in The Grocer’s Top 100 list of Britain’s Biggest Brands, is also known for its status as Official Partner of British Athletics and Athletics Ireland. It is the title partner for the Müller Anniversary Games, Müller Grand Prix Birmingham and Müller Indoor Grand Prix in 2018 and 2019, and was also a national partner for the IAAF World Indoor Championships Birmingham 2018.