Just Eat has released a teaser for its upcoming ad featuring Snoop Dogg.
The spot, which nods at the fact that the brand’s famous “Did Somebody Say Just Eat” mnemonic might become a song. “People said it could never be done. A ‘Just Eat’ track that you can get down to,” the rapper says in voiceover, while on screen he is shown getting ready to film a music video.
An onscreen line informs that the song will be dropping on May 8th, 2020.
The “Did Somebody Say Just Eat” campaign, which marks the first work by agency McCann London for the online takeaway company, debuted in 2019 with an ad featuring various characters from TV programmes as they’re singing “Did somebody say Just Eat!?”. A lady from a black and white film, aliens, game-show hosts, Game of Thrones-inspired characters, and Stewie from Family Guy are only some of the protagonists of the spot, who perform the passionate gospel number.
Susan O’Brien, global brand director at Just Eat, said in a press statement that their new creative platform “is all about making Just Eat synonymous with takeaway delivery”. “It celebrates how we deliver not only food but the delight people feel when their favourite takeaway arrives, no matter where in the world they are. We’ve all experienced that moment of joy when the doorbell rings and your food arrives. Our new ‘Did somebody say Just Eat’ mnemonic celebrates that perfectly,” she also said.
Last fall, McCann London created for the British online food order and delivery service a series of four musical idents, aimed at celebrating “the joy of a Saturday night takeaway coupled with the nation’s favourite talent show to illustrate that joy can come in many forms.” A chatter teeth toy in a woman’s office, two portraits in a gallery, a unicorn phone case, and the characters on a poster are featured performing the famous “Did Somebody Say Just Eat” mnemonic.