Heinz Canada has released a new ad, announcing that it made a new jigsaw puzzle and it offers 57 puzzles to those who share with the brand on social media who they would finish this puzzle with.
“Heinz knows that good things take time. And right now we all have a little more time. So we created this” onscreen lines read before the Heinz Ketchup puzzle, consisting of 570 pieces, all identical Heinz, is shown.
In Canada, the brand is giving away 57 puzzles. For a chance to win one of them, you must enter the contest on Heinz Canada’s Instagram post by commenting and tagging you’d want to finish the puzzle with.
The soundtrack music is “The Barber of Seville” by Gioachino Rossini.
“Heinz is known for its iconic, slow-pouring ketchup. In a period when everyone has a little more time on their hands and puzzle popularity has skyrocketed, we wanted to help pass the time by connecting the two,” said Brian Neumann, senior brand manager at Kraft Heinz Canada, in a press release. “We’re always looking to deliver fun, contextually relevant ways to give our consumers a smile, and this ridiculously slow, all-red Heinz ketchup puzzle seemed like the perfect fit,” he also explained.