Uncle Ben’s has released a new commercial, highlighting that, no matter how much “being together” has changed, sharing a meal can always bring us closer, even if we have to stay apart.
The 45-second spot, titled “Special Guests,” features a father and his little daughter in the kitchen, cooking together an Uncle Ben’s rice recipe. When the dad tells the girl that the respective recipe was sent to them by grandma, the girl asks him when they will see her again, which makes her dad admit he doesn’t know, but “hopefully soon”. The duo are then shown going on with their day, doing various activities together, from drawing and coloring to taking ballet lessons. At some point, though, after realizing what time it is, she rushes into her room to choose a dress to wear and then into her father’s bedroom, to choose a shirt for him. After laying the table, she goes to her dad, grabs his phone and asks him to go get dressed. When he returns, all dressed up, he finds his daughter at the table in a video call with grandma and her aunt.
“We don’t need to be together to be close. Discover recipes designed to bring us closer” onscreen lines read at the end of the commercial, which is scored by an emotional song.
The brand revealed that the ad features a real family and was made safely, following all social distancing protocols. On its website, it offers a variety of recipes, such as Shrimp & Rice Stuffed Peppers, Garlic Chicken & Rice, Brown Jasmine Rice & Edamame Coconut Curry Stir Fry, All-American Roast Beef with Garlic-Butter Sauce, Cheesy-Mozzarella & Chicken Bowl, Easy Ham & Asparagus Casserole, and many more.