Tiffany promotes its new new Tiffany T1 collection, crafted in 18k rose gold, in a new commercial.
The spot features model Adut Akech wearing some of the pieces included in the jewelry line-up, which reimagines the iconic “T” motif with a distinctive beveled edge.
Designed by Reed Krakoff, the T1 collection was initially scheduled to launch in stores and online on April 1, but the American jeweler has decided to postpone its launch due to the coronavirus pandemic. A Tiffany representative said that the new jewelry line-up would get a proper in-store North American rollout later this spring. For the moment, it is available for purchase online.