SodaStream presents our planet as one home in its latest commercial, which encourages people to take better care of it.
The 15-second spot features animals in their natural habitat, which is presented as the rooms of a house. Thus, four lions are told to stay in the living room, a giraffe and her baby in the dining room, two polar bears in the bedroom, some chimps in the water are presented as staying in the bathroom, and the forests represent the backyard and the garden.
“We have to stay home to get through this. And once we do, let’s make sure we take better care of it” onscreen lines read throughout the ad,” which is scored by a cover of Louis Armstrong’s 1967 classic “What a Wonderful World”.
In a commercial released last year, titled “Time For A Change,” the carbonated water maker took a jab at Coca Cola’s iconic 1971 commercial “Hilltop” (which featured diverse youngsters from around the world singing “I’d like to buy the world a Coke” standing on a hilltop in Italy with Cokes in their hands) by showing a group of people standing on an iceberg-sized heap of discarded plastic bottles, each with a plastic bottle of water (of the “Liter” brand) in their hands, singing about saving the world, in a song called “It’s Time for a Change”. Actress and singer Sarah Catherine Hook and the Icelandic professional strongman and actor Hafthor “The Mountain” Bjornsson (who played Ser Gregor “The Mountain” Clegane for the HBO series Game of Thrones) starred in the spot, while Sir Rod Stewart gave voice to a sea turtle that also sang, raising the question “How many bottles would it take before we face the cost?”.
The brand states that the reusable SodaStream bottle can save up to 2000 bottles a year and, on its quest to “help
save the world from plastic bottles,” encourages people to sign its pledge to eliminate single-use plastic bottles,
advises them to stop using plastic bags, straws, cups and bottles, and donate now, informing that SodaStream will match every donation to the Turtle Island Reservation Network. In addition, SodaStream also funds a sea turtle tattoo to help raise awareness for the fight against plastic.
The brand, which currently sells its flavoring products in plastic bottles, has also announced that it plans to transition them all to glass.