Sloggi Oxygene Infinite Bra Advert Song: Girl with Bangs in White Bra

Sloggi Oxygene Infinite Bra TV Advert - Girl with Bangs

Underwear brand sloggi advertises its “mind-blowingly light Oxygene Infinite,” described as “the lightest bra sloggi have ever made” in a new commercial, which shows how putting on your sloggi Oxygene bra will transport you into a world of mindblowing lightness and comfort.

The spot, created by MullenLowe London and aimed at illustrating what it feels like to wear this bra, features a young woman who puts on the sloggi Oxygene bra and makes her way through a series of almost unbelievable scenes. She turns into an animated character in cotton candy clouds, she becomes part of a renaissance painting, and even rides a cloud.

The soundtrack is the 2019 single “Mansion” by Queens-based songwriter Grace Ives, from her “2nd” album.

The brand’s Oxygene bra features an outer layer made of super-light and airy spacer fabric, fishnet lamination in the cups, inner layer of microfibre, adjustable straps with sliders, hook and eye closure, and spacer fabric on front panel with a microfibre wing.

The film, directed by LA-based duo WATTS (Tripp & Jenna Watt), is part of an integrated campaign set to launch globally this month and run across TV, digital, VOD, in-store and OOH.

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