SKYRIZI, a treatment designed to help achieve clear skin in adults with moderate to severe plaque psoriasis, is advertised in a commercial that features a catchy dance tune.
The spot features a diverse cast of women at the seaside, at barbecue parties, at pool parties, and aims to illustrate the joy they feel in getting clearer skin.
“I have moderate to severe plaque psoriasis. Now there’s SKYRIZI,” a Skyrizi user in the opening of the spot, which is scored by an original song, called “Nothing is Everything”.
The voiceover urges viewers to keep their skin clearer with SKYRIZI, mentioning that 3 out of 4 people achieved 90% clearer skin in 4 months and of those nearly 9 of 10 sustained it through 1 year. SKYRIZI is 4 doses a year after 2 starter doses. The ad also informs that SKYRIZI may increase your risk of infections and lower your ability to fight them and highlights that, before treatment, your doctor should check you for infections in tuberculosis. You are also advised to tell your doctor if you have an infection or symptoms such as fever, sweats, chills, muscle aches or coughs, or if you plan to or recently received a vaccine.
Many people “still struggle to achieve their treatment goals due to the complex nature of the disease and variability of treatment response. Skyrizi is an important advance in the treatment of adults with moderate to severe plaque psoriasis who are seeking high levels of skin clearance that can be maintained over time,” AbbVie said in a statement to FiercePharma.