Old El Paso UK promotes its Smoky BBQ Fajita Kit in a new Commercial.
The spot, which aims to show “how Mexican cuisine brings friends and family together to connect and create ‘good noise'”., features a family gathering where everyone gets involved in preparing and cooking an Old El Paso meal, so that they could all enjoy it. Thanks to Old El Paso fajitas, they have so much fun the noise they make when laughing raises the roof.
The soundtrack is the 2014 single “Fireball” y American rapper Pitbull featuring American singer John Ryan.
The advert, which debuted on August 1 2019, also runs across video-on-demand channels and radio. The campaign, aimed at raising awareness and “inspiring consumers to choose Mexican more often for a lively, tasty, yet convenient meal,” also includes social media activity and an in-store “Fajita Friday” activation.
The brand’s range of Fajita Kits also includes Extra Mild Super Tasty Fajita Kit, with a mild taste to suit the kids, Gluten Free Fajita Kit Smoky BBQ, Family Size Smoky BBQ Fajita Kit, Crispy Chicken Fajita Kit, Fiery Jalapeno & Tomato Fajita Kit, and Roasted Tomato & Pepper Fajita Kit. Old El Paso also offers, on its website, a variety of recipes for fajitas, which are one of the ultimate dishes when it comes to Mexican cooking.