NatWest advertises its Money Sense programme in a new spot, created by The&Partnership.
The spot, entitled “This Is How We Do It,” features a little girl who strolls through the parking lot of the supermarket like a superstar after clocking the unreturned pound coin left behind by her dad in a shopping trolley. As she shows off her swagger, another kid (and not only him, whatsoever), gives her un admiring look.
However, when she gets in the car, her father, who it turns out hasn’t forgotten about the coin, asks for it back.
“We want everyone to feel confident with money so we can all look after the pennies – that’s why at NatWest we do money lessons in schools,” the voiceover says on the 40-second ad, which features the 1995 single “This is How We Do It” by Montell Jordan.
The advert, which aims to highlight that learning how to handle money gives a child an extraordinary level of self-confidence, was directed by The Bobbsey Twins From Homicide at Blink Films, and is complemented by out-of-home, social media, press and radio activity.
The girl is played by Tallulah Conabeare, London-based a voice-over artist and actress, who is the voice of Candy Cat in “Peppa Pig” from 2018 on wards. She has also filmed other commercials including for Hilton Hotels alongside Anna Kendrick, as well as B&Q and F&F, for which she filmed with her younger brother, Wilbur.
Money Sense offers free resources to teachers and parents and is complemented with volunteers from the bank who visit schools to support or run lessons, where they tackle topics like budgeting for a party, managing your pocket money, or staying vigilant against fraud and scams. In 2019, NatWest Money Sense reached over 1 million UK children aged 5 to 18.