In the midst of the current coronavirus crisis, when authorities, celebrities, and companies from different fields urge people to stay home to flatten the curve, automakers have joined the “battle” and do the same thing. Mazda is one of them.
In response to COVID-19, Mazda Canada highlights, in a new ad, its commitment to offering support to existing qualified customers and potential new customers, as well.
The 15-second spot, entitled “Sleeping Roads,” delivers, through onscreen lines, the following message: “Let the roads sleep because when they wake we’ll have a lot of catching up to do”. While the images feature deserted roads, Skylar Grey’s slow cover version of the iconic hit single “Stand By Me” plays in the background.
Mazda Canada declared its commitment to providing its customers with flexible solutions to help navigate this uncertain terrain together. Thus, it offers services through its dealership stores, which remained available but with reduced hours and service levels, a lease extension program, loan payment deferrals, and lease payment deferrals for existing qualified customers, and no monthly finance payments for 120 days plus the brand’s unlimited mileage warranty with every new Mazda purchased.
Another automotive company that encourages people to stay home is SEAT. The Spanish automaker has released a similar commercial today, with footage from its 2019 holiday commercial, saying “Stay in touch, however you can. But stay safe.
And when the time comes, we’ll get you moving again.”In a recent ad, JEEP announced that they are offering payment assistance, 24/7 support, the option to shop at jeep dot com, as well as 0% financing for 84 months with no monthly payments for 90 days (for select 2020 models) “because better days are just down the road”.