Magnum advertises its new ice cream, Magnum Ruby, in a new ad.
The spot features a short-haired model tasting the new addition to the brand’s line-up, which is described as “an indulgent velvety white chocolate ice cream, enriched with a luscious raspberry sauce swirl and coated in Magnum’s signature cracking Ruby couverture chocolate”.
The soundtrack music is the breakthrough hit “Daydream in Blue” by the English electronic music duo I Monster, composed of the Sheffield based record producers Dean Honer and Jarrod Gosling.
“Ruby chocolate is not bitter, milky or sweet, introducing the nation to a taste experience like never before,” declares the brand, which also informs that it uses only premium quality ingredients and responsibly sourced cocoa beans for its ice creams, which are “expertly crafted by master chocolatiers”.
Ruby chocolate, derived from ruby cacao beans and known to be the fourth type of the sweet stuff – after milk, white and dark, first came about in 2017.
Ruby Magnums are available in three different ways: a single stick, a three-pack, and a mini pack of six.