Kellogg’s showcases its range of cereals in a new advert, highlighting that, “Whatever you do, we do breakfast”.
The 30-second spot, which aims to show the diversity of Kellogg’s cereals,” features two girl friends in a tent on a rainy day, at a music festival, enjoying a bowl of Kellog’s Corn Flakes, a woman who goes to a co-worker and grabs a handful of flakes from his bowl, and a teenage girl lifting up her headphones to hear the sound the Rice Krispies make in the milk.
At the of advert, the Kellogg’s Crunchy Nut, Kellogg’s Corn Flakes, Kellogg’s Rice Krispies are shown.
The soundtrack music is the 1977 popular song “Ça plane pour moi” by Belgian punk and new wave musician Plastic Bertrand (Roger Joure by his real name), with the French language vocals being provided by Lou Deprijck.
Kellogg’s activation brand lead UKI Aimee Cowan, said in a press statement “The new approach is aimed to celebrate the diversity in our range and showcase how there is something for everyone within the Kellogg’s portfolio.”