Kärcher TV Advert: Girl Spray-Cleaning Graffiti Wall

Karcher TV Advert - Girl Spray-Cleaning Graffiti Wall

Kärcher UK advertises its Pressure Washers in a new spot, urging people to “Bring back the WOW”.

The ad features a diverse cast as they are using Kärcher Pressure Washers to clean various things. A father is using the pressure washer to spray-clean the flagstones in the yard and plays basketball with his daughter, a young woman spray-cleans a wall graffiti featuring an elephant and a young man has his sports car covered in dirt shining like new thanks to the Kärcher Pressure Washer.

“With our new, modern advertising, we are presenting our brand and current products to the general public in a new and surprising way,” says Klaus Hirschle, Managing Director of Alfred Kärcher Vertriebs-GmbH. “Eye-catching campaigns are a central component of our support for the trade, which can benefit from our strong brand and innovative products,” he added.

The company works, for its new global campaigns, with Berlin-based agency antoni, which founded a subsidiary called antoni_boost to handle exclusively Kärcher’s marketing.

There is also another advert, which follows a cleaning team through various garden landscapes and airs on various TV channels since mid-March. The campaign also includes image motifs on social media channels and in print formats, promotion offers, and more.

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