Genesis showcases the GV80, its first SUV, in a new commercial.
The spot features LG mobile photographer and explorer Pablo 오세민, known as @natgeotraveler_korea on Instagram, on the first road trip with the GV80. He traveled to Songdo (“Korea’s Smartest City”), where he crossed the Incheon Bridge, the Convensia Bridge, sailed into the wind at Wangsan Marina, drove along the sunset coast and enjoyed the sunset on the Wangsan beach.
The soundtrack music is “The Edge” by New-York-born musician Joseph Milauskas.
The GV80 features an exterior design that “highlights the beauty of white space, while delivering a punctuating presence,” and an interior that “builds upon the athletic elegance found on the outside with available VIP amenities, like the second-row heated, ventilated and power reclining seats”.
The brand will also offer Genesis Experience, a thoughtfully crafted suite of owner benefits, such as Genesis Connected Services, which include various safety, guidance and remote features (Enhanced Roadside Assistance, Destination Search powered by Voice and Remote Start with climate control), Genesis Service Valet for 3 years or 36,000 miles, multimedia & navigation updates, complimentary maintenance, 24/7 enhanced roadside assistance, and more.
The luxury SUV will be available this summer at prices starting from $48,900.