Amazon says “thank you” to its delivery persons through the hands of a child in a new commercial.
The spot features a little girl as she grabs a box of chalk and gets out on the alley in front of her house, to draw something. She then gets back inside, where she waits for the Amazon deliveryperson. When the latter arrives, he sees the drawing on the asphalt, featuring a rainbow and the text “Thank you,” and smiles at the little girl, who’s watching him from through the window.
Serving as soundtrack is a song whose lyrics include “Let it shine, let it shine”.
However, the company has been criticised lately for its lack of action in the midst of the coronavirus crisis.
There have reportedly been COVID-19 cases in half of Amazon’s warehouses and more than 300 employees nationwide signed up to participate in the protest initiated by United for Respect, a worker rights group, claiming that the company failed to adequately protect them from the spread of COVID-19. Workers are demanding hazard pay, immediate notification of a COVID-19 diagnosis among staff members, regular deep cleaning and sanitation, and other protective measures.
Amazon spokesperson Kristen Kish said that “Nothing is more important than the safety of our teams,” mentioning that, “since the early days of this situation,” they have “worked closely with health authorities to proactively respond, ensuring we continue to serve communities while taking care of our associates and teams.”