Tu Clothing celebrates mothers and encourages them to be proud of being a Mum in its latest advert.
The spot features a diverse cast of women rocking styles from the brand’s new collection, including an ecru button-through boilersuit (£35)with two hand pockets and two chest pockets and an elasticated waist, a blue belted denim safari-style jacket (£28), with two hand pockets, button-through fastening and two faux chest pockets, a sleeveless jumpsuit (£25) in vivid orange with V-neck and back, wide shoulder straps, button detail down the side, and a wide leg fit with cropped length, a brown utility shirt (£18) with chest pockets, button-through fastening and tab sleeves, classic midwash denim Girlfriend jeans, a sage green blazer cut from a viscose-blend fabric, with a double lapel, open edge-to-edge front and lightly padded shoulders, and more.
“This is what a mum looks like” an onscreen line reads at the end of the advert, which features the song “Woman” by Diana Gordon.
Tu Clothing offers home delivery, free returns to participating stores, click and collect service, which is still available at all the brand’s participating stores. Customers who set up an online account and choose one of Tu’s Home Delivery services can track their order.