Transitions advertises its Light Intelligent Lenses in the UK in a new TV spot.
The ad opens with a young man (wearing Light Intelligent Lenses) dancing on an alley in the park, on a sunny day, and showcasing how the lenses adapt to the light (when the sun is shining, the lenses darken, creating the appearance of sunglasses). As the spot continues a diverse cast take centre stage, along with various Transitions Light Intelligent Lenses, while in the background the song “Gotta Good Feelin'” by Pigeon John is playing.
The brand’s “Light Under Control” campaign also includes spots featuring models Noah and Avery, Reed, an architect described as “fanatical about his motorcycle, who really lives for the moments with his friends after work,” and Yoon, an artist and stylist living in New York, who likes to create beautiful moments and objects, loves her glasses, and doesn’t think you have to compromise style for convenience.
Transitions Optical is the leading provider of plastic photochromic (adaptive) lenses to optical manufacturers worldwide. Having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990, and as a result of its relentless investment in research and development and technology, Transitions Optical offers a wide variety of products, setting new standards of advanced performance to provide ever increasing visual comfort and UV protection.