Secret continues its “All Strength, No Sweat” campaign with a new installment, featuring Swin Cash, Ainsley Rodriguez, and Jessie Reyez.
The spot, scored by a custom-made anthem written and performed by Grammy-nominee Canadian/Colombian singer/songwriter Jessie Reyez, features Jessie Reyez herself, Olympic Gold Medalist Swin Cash, and fitness mega-influencer Ainsley Rodriguez. The campaign also stars actress Camila Mendes and actress and entrepreneur Shenae Grimes-Beech. All of the five women share their perspective and their personal stories in a series of short videos for the brand, which is known for encouraging women of all kinds to claim what they deserve in life and driving actions in support of equal representation, equal compensation and equal opportunity for all women.
The antiperspirant brand says that the “All Strength, No Sweat” campaign is a continuation of its commitment to women, “celebrating those who boldly challenge the status quo, push through barriers and stand up for what they believe in, without ‘sweating’ the obstacles that may come their way”.
