Orangetheory and its agency of records, Tombras, declare that there’s a “next level” to every life where more happiness, more health and more living are waiting.
The spot, part of the fitness franchise brand latest campaign, launched at the end of the 2019, aims to show how fitness gains turn into real-world benefits by juxtaposing footage of people working out at Orangetheory studios and then in different life scenarios. Thus, a woman is shown running on a treadmill and then jogging through the woods with her dog, a woman rowing machine is then shown dancing in the rain, at a rooftop party, a mother running on the treadmill is then shown playing around with her kids, a grandfather is shown doing jump squats and then hoisting a little one onto his shoulders to see fireworks.
Serving as soundtrack is the 2020 single “Greenlights” by EDM duo Krewella.
Orangetheory Chief Brand Officer Kevin Keith described this campaign as “our biggest, boldest work yet,” in a press statement, mentioning that “It’s about welcoming everyone to a new way of healthy living, through a supportive community that helps ease the intimidation of starting a new fitness journey.”