Macy’s showcases its Spring collection in a new commercial, created in partnership with agency Major Behavior and directed by Anh Vu of Framestore Pictures.
The spot, titled “Switch It Up” and inspired by the mobile shopping behavior of swiping, features a diverse cast of women as they’re modeling different outfits from the retailer’s new collection, suited for various occasions – from a day at the office, to a walk in the park to a casual meeting and more.
The song serving as soundtrack is “Switch It Up” by Lavaado, which inspired in a viral dance craze in 2019.
The department store chain now offers an extra %25 off to those who sign up for emails and now ships to 200 locations worldwide.
