John Lewis Spring/Summer 2020 Collection Advert Song John Lewis advertises its Spring/Summer 2020 collection in a new spot.
The film showcases various styles from the fashion collection, as well as from the Home collection, marked by the Spring Renewal trend, which “is all about creating a calm space that reconnects you to the natural world” and features a soft, earthy palette, painterly-style prints and natural materials, and more. The Aura Border Cushion, a medium 2 seater in Fleckerl Grey and with metal leg, an estate natural sideboard, a Sophia Pure Linen Lampshade, a Chunky Knit Pouffe, a coffee table in natural shade are among the pieces included in the new Home collection.
Described as “a celebration of transformative style, showcasing the very best emerging trends in fashion, home, beauty and beyond,” the campaign also showcases the retailer’s in-house label Kin spring/summer womenswear collection, which “provides a modern uniform with versatility and style in equal measure.” The new fashion range includes oversized shapes, easy tailoring and on-the-go accessories in a refreshing palette of khaki, white and mustard yellow, such as short quilted jacket, an oversized white shirt, and more. Serving as soundtrack is a catchy dance track, whose lyrics include “Woke up in a brand new day, feeling so good by the plans I made sometime and I’m on my way.”
