Estée Lauder promotes its Double Wear foundation in a new commercial.
The spot, which presents the Double Wear as “Foundation That Stays True,” features a diverse cast of models, including Estée Model Anok Yai, who wears Double Wear in 8N1 Espresso, showing off their perfect skin while onscreen lines inform that the Double Wear foundation “controls oil,” “won’t look grey,” and “stays color true”.
The soundtrack music is the 2015 single “Like That” by English singer-songwriter Fleur East, from her debut studio album, “Love, Sax and Flashbacks”.
The Double Wear foundation, which is #1 foundation in the US, is available in a wide range of shades (over 55 shades) and has 24-hour staying power. It is heat-resistant, waterproof, and unifies uneven skintone and covers imperfections.