Coach has released the campaign film for its new fragrance Coach Dreams, inspired by freedom, friendship, and the American West.
The spot follows BFFs Jean Campbell and Binx Walton as they go on a road trip together and tick things off their bucket list along the way. Thus, throughout their journey, they kiss a cowboy, go on a dinasour safari, travel to outer space, and own a private beach, but all of these happen in their own way, a very original one. and own a private beach, but all of these happen in their own way, a very original one.
Coach Dreams Live Yours the new fragrance – onscreen lines read at the end of the video, which is scored by the 2012 single “Catamaran” by American rock band Allah-Las, from their self-titled album.
The new scent, presented earlier this year, in January, as 40, 60, and 90ml Eau de Parfum, has notes of bitter orange, pear, gardenia, cactus flower and Joshua Tree.