Carolina Herrera has dropped a new ad to present its Make Up Collection, which blurs the line between makeup and jewelry.
The spot features a group of models rocking colorful outfits and putting on make-up in an elevator. The soundtrack is “Obsession” by indie band OK Go, from their “Hungry Ghosts” album.
Described as a collection “to be shown off, not hidden,” Carolina Herrera Make Up Collection is the first line of ready-to-wear makeup and includes lipsticks, powder, mattifier and highlighter. “Fully customizable, with a wide selection of shades and colours, and made to be worn on-the-go, each piece becomes a custom-designed accessory that speaks volumes about your personal style,” the brand says.
Consumers can choose from eight shades of Sheer Lipstick, twelve shades of Satin Lipstick, and sixteen shades of Matte Lipstick. In addition, they can also choose from ten prints, and then cap it off with the bangle and the letters, charms and tassels they love. The collection also includes the glow-enhancing, skin-perfecting Carolina Herrera Face Powder, Highlighter, and a lightweight mattifier, which keeps your skin perfectly matte without caking for long-lasting and comfortable coverage.