L’Oréal-licensed fragrance brand Cacharel has enlisted Shay Mitchell to front its new Yes I Am campaign.
The Pretty Little Liars actress, announced as the brand’s ambassador for the “Yes I Am” fragrance collection earlier this year, in February, stars in a commercial aimed at illustrating the idea that Yes I Am line-up, consisting of three scents (Yes I Am Pink, Yes I Am Red and Yes I Am Purple), is for the modern women, who are determined, empowered and outspoken.
The soundtrack is the 2019 single “Feelin’ Good” by Mythz.
The new and innovative fragrance, which comes in a lipstick-inspired bottle, is described as “an explosion of femininity with its notes of sparkling raspberry, addictive amber and white flower bouquet.” Its notes include Sparkling Raspberry, Zesty Mandarin, Amber, White Flower Bouquets, and Spicy Cremoso Accord.
In February, Mitchell gave the news of her partnership with Cacharel on Instagram. “I am so excited to announce that I am partnering with @CacharelParfums as the spokesperson for the Yes I am fragrance collection. Cacharel is all about freedom, independence and self-empowerment all of which are super important to me,” she wrote.